Media Entrepreneuralism Certificate

The Certificate in Media Entrepreneurialism requires a minimum of 27 s.h. of course work. The certificate may be earned by any student admitted to the University of Iowa who is not concurrently enrolled in a graduate or professional degree program. Students must maintain a g.p.a. of at least 2.00 in work for the certificate. Certificate courses may not be taken pass/nonpass.

Students majoring in Journalism and Mass Communication or Communication Studies may earn the certificate but may not count it as their second area of concentration. Students may not double count more than 6 s.h. of the certificate toward other programs of study.

The Certificate in Media Entrepreneurialism requires the following course work: 

Foundation Courses

Both of these courses must be taken before any other certificate course work:

ENTR:2000 Entrepreneurship and Innovation 3
JMC:3121 Business of Media: Profits, People, and Power 3

Required Courses

ENTR:3100 Entrepreneurial Finance 3
ENTR:3200 Entrepreneurial Marketing 3
JMC:3115  Audience Engagement: Marketing Research in the Digital Age 3

Electives

Students must select one elective course from each of the three areas below (9 s.h.). Course selection depends on a student's interests; consult the media entrepreneurialism advisor for more information.

Media Production
COMM:2077 Writing and Producing Television 3
JMC:3400 Specialized Reporting and Writing 3-4
JMC:3600  Topics in Media Production 3-4
Advanced Entrepreneurialism 
ENTR:3000 Practicum in Entrepreneurship 1-3
ENTR:3500 Social Entrepreneurship 3
ENTR:3600 E-Commerce Strategies for Entrepreneurs 3
ENTR:4200 Entrepreneurship: Business Consulting 3
ENTR:4300 Entrepreneurship: Advanced Business Planning arr.
ENTR:4400 Managing the Growth Business 3
ENTR:4450 Professional Sports Management 3
Diversity and Globalization    
COMM:2075 Gender, Sexuality, and Media  3
COMM:2076 Race, Ethnicity, and Media 3
COMM:2079 Digital Media and Religion 3
COMM:2085 Media Industries and Organizations 3
COMM:2086  Global Media Studies 3
COMM:4131 Globalization and Culture 3
COMM:4172 Television and African American Culture  3
JMC:3125 Media and Consumers 3
JMC:3165 African Americans and the Media 3
JMC:3175 Gender and Mass Media 3
JMC:3180 Media Ethics  3

Capstone Course    
  
Students must complete the following:

A media innovation case studies course (consult advisor) 3

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