Summer 2014 MASC course offerings

The following courses will be offered in the Spring 2014 semester.

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Course Number: JMC:5237:0EXW/019:237:EXW

 

Course Description:
How a company operates as a business; rapid changes in international economy; important SEC documents and other sources of information on public companies; a public company's financial statements; comparison of public companies financial conditions; analysis and informed conclusions about a public company's financial condition.

 

This section is offered through the Division of Continuing Education (DCE). Visit the Course Overview Page for more details. New or returning students unable to register directly on ISIS click here to proceed. Contact DCE at 319-335-2575 or dce-registration@uiowa.edu for assistance.

 

Course Name: Financial and Budget for Communicators

Dates: June 2-August 8, 2014

Time/Location: World Wide Web

Instructor: James Gentry

     

Course Number: JMC:5269:0EXW/019:269:EXW

 

 

Course Description:

This is a course about decision making in our current highly-charged, rapidly-changing media culture, about how major company decision makers seek competitive advantage and about their consequent successes and failures in doing so. It is intended for students who are 1) fascinated by all this; 2) curious about why media managers do what they do and; 3) believe that understanding management practices – good and bad -will help them succeed in their careers.

 

The course focuses on discussion on real world business cases – some intriguing, some amazing, and some sad – that will help you gain insight into the application of the latest management concepts. The course will also challenge you to develop your own approaches to such topics as being a leader without being a jerk, building a team of high-performing people not just ordering people around, and crafting a competitive business strategy with fresh ideas.

 

The course is for students to whom this may be the first exposure to the business side of media and who would like it to supplement their communication skills or just to become better media critics.We rely heavily on individual participation in class discussions firmly grounded in your personal observation of media practices and in your analysis of periodical material.  This means keeping up to date on key events in the media sector – a sector that operates in the open, has colorful characters, and offers rich opportunities for critical observation.

 

You will work on situational and ethical scenarios I provide for class discussion, thinking through them as a manager would, and over the course of the term, meeting a manager of a media companies in class sessions. From this you will work individually and in teams on solutions to the “real world” challenges these managers face.

 

There will be some text readings [see below] but to succeed really well in the course you should plan to become good friends with industry and financial periodicals by frequently visiting relevant online sites or even a newsstand for the latest on the fascinating businesses we will follow during the term.

 

This section is offered through the Division of Continuing Education (DCE). Visit the Course Overview Page for more details. New or returning students unable to register directly on ISIS click here to proceed. Contact DCE at 319-335-2575 or dce-registration@uiowa.edu for assistance.

 

Course Name: Media Management For Strategic Communicators

Subtitle:Business of Media: Profits, People, and Power

Dates: June 2-August 8, 2014

Time/Location: 5:30-9:00 pm, Tuesdays, WWW/Plus Meeting

Instructor: Charles Munro

       

Course Number: JMC:5400:0EXW/019:226:EXW

 

Course Description:
This interactive course will stress the communication fundamentals of clarity, concision, and cohesion. Students will learn to target their market, sharpen their message,and structure and shape their communication for maximum impact. While refreshing their knowledge of mechanics (grammar, punctuation), students will progress through a series of more ambitious assignments, both individual and group, that they can tailor toward a focus on multiplatform communication for various professions—including public relations, marketing, health communication, and other careers in strategic communication. They will also hone editing skills that they can apply to the work of others as well as their own.

 

This section is offered through the Division of Continuing Education (DCE). Visit the Course Overview Page for more details. New or returning students unable to register directly on ISIS click here to proceed. Contact DCE at 319-335-2575 or dce-registration@uiowa.edu for assistance.

 

Course Name: Master's Advanced Reporting and Writing

Dates: June 2-August 8, 2014

Time/Location: 5:30-9:00 pm, Wednesdays, WWW/Plus Meeting

Instructor:  Donald McLeese