Fundraising and Philanthropy Communication Conference

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The FPC Conference

Friday, March 31, 2017
9:00 AM – 4:30 PM

Sheraton Iowa City
210 S Dubuque St
Iowa City, IA

There is no cost for registration.
Space is limited. Register Today.

What do you get when three prominent national speakers, sought after authors, and fundraising professionals with decades of experience converge at one conference?  You get an action-packed day of learning about yourself, how to secure meaningful gifts for your organization, and how thoughtful management practices and effective use of technology can transform your fundraising efforts to produce huge results.

You will leave this conference knowing how to:

  • Connect more successfully with your donors by understanding your personal style.
  • Make personal asks for gifts for your organization using practical and proven methods.
  • Utilize powerful yet simple metrics to drive continuous improvement, year after year.

Conference Schedule
9:00 - 10:00 AM

10:00 – 11:30 AM
Know Yourself First
Presented by Helen B. Arnold, CFRE
We all understand that successful fundraising depends on building long term positive relationships.  This is true whether asking for money or volunteer support. We research a prospect’s personality, social style, needs and expectations. We’ve established a friendship. We make The Ask. We fail. What happened? Are we failures as solicitors? No, we are not. However, we may have overlooked that we are an integral part of the relationship, and we made The Ask in a way that didn’t work for the prospective donor or volunteer. One size does not fit all when we ask for support. As solicitors, we each have personalities, social styles, needs and expectations, that are part of the equation. This session will show you how to figure out your personal needs and asking style and how to blend those into success with your future benefactors.

11:30 AM – 1:00 PM

1:15 – 2:45 PM
The Sustainable Way to Raise More Money: How to Ask (and How Not to Ask) for Larger Gifts
Presented by Kent Stroman, CFRE, CPA
In fundraising we often go to great lengths to manage the enterprise, but often shy away from learning how to ask for a gift.  This session tackles the challenge head-on.  Kent Stroman taps into his vast experience to equip you with practical, proven ways to make The ASK. Stroman will give real life examples of how to ask for gifts, and how not to ask for gifts.  He will highlight the difference and give insight as to why the difference makes a difference. You’ll take a figurative look inside Kent’s first book, Asking About Asking: Mastering the Art of Conversational Fundraising™.   You’ll leave with practical, memorable tips you can put to use the very next day.

3:00 – 4:30 PM
Fundraising the SMART Way™ and the Evidence of a Need for Change

Presented by Ellen Bristol
Even the best development shops have “leaks,” pockets of inefficiency driving up the cost, effort and uncertainty associated with generating charitable income. According to Bristol’s Leaky Bucket Assessment, more than 1,100 nonprofit professionals reported 76% lacked a documented ideal-donor profile; 73% had no targets for donor retention, acquisition or upgrading, and about half said they just throw more special events when fundraising results are down. These findings are expensive, and demoralizing. Ellen Bristol says the problem’s not in the way we do fundraising, it’s in the way we manage it. She’ll show how thoughtful management practices and effective use of technology can transform your development efforts to produce predictable, consistent income growth, and far deeper, longer-lasting engagement of funders, staff and clients.

Key Learning Objectives:

  • Why setting clear, documented performance expectations improves fundraising results.
  • How leadership responds to undesirable fundraising results, and why it matters.
  • What risks are associated with the use of fundraising time, and how pursuing the wrong prospects wastes irreplaceable resources.
  • How you can utilize powerful yet simple metrics to drive continuous improvement in results, year after year.

Don’t miss this valuable learning opportunity: Register Today!

Speaker Biographies
Helen ArnoldHelen Arnold
Helen B. Arnold, CFRE, is President of Arnold Olson Associates, a firm that provides fund development consulting services for nonprofit organizations. She is an associate consultant for Bristol Strategy Group, certified to deliver Fundraising the SMART Way. Helen is also the nonprofit advisor of Clearly Compliant, Inc., a company that provides third-party state registration services for nonprofits. Helen has a 50+ history, both as a volunteer and a professional, in the nonprofit world. As a volunteer, she has worked for numerous charities and has served on sixty-two nonprofit boards in the Chicago, New York, Eastern Iowa, and Las Vegas areas.

Helen has served clients across the United States in all aspects of fundraising and organizational excellence. She has served as speaker for the AFP International Conference on Fundraising and the Grant Professionals Association as well as faculty and speaker on a wide array of subjects related to philanthropy. She is a certified AFP Master Trainer, and has received the Certificate of Nonprofit Management from Iowa State University. Helen is a contributing author to YOU and Your Nonprofit and The Nonprofit Consulting Playbook from CharityChannel Press. Her new book, Volunteering for the GENIUS is just published.

Helen is a member of the Association of Fund Raising Professionals, Grant Professionals Association, the Eastern Iowa Planned Giving Council and the National Association for Charitable Gift Planners. She has received several honors recognizing her volunteer and professional achievements, including the AFP Eastern Iowa Outstanding Professional Fundraiser Award. Helen is a past president of the AFP Eastern Iowa Chapter and is currently serving AFP International on the International Development Committee, as well as the AFP Foundation Fundraising Board. She currently serves as Treasurer on the national Grant Professionals Foundation board.

Kent StromanKent Stroman
Regarded as America's ASKing Coach, Kent Stroman is a talented speaker, insightful advisor, effective communicator and published author. He has an appeal that transcends barriers of age, culture and occupation. Since 1976 he has been involved in teaching and organizational leadership, impacting numerous organizations with his passion for excellence. 

After a 25-year career in higher education, Kent launched Stroman & Associates, consulting in fundraising, board governance, strategic planning and leadership development. In recent years, Stroman has been personally involved in fundraising efforts generating tens of millions of dollars for charitable causes. He is a Certified Fund Raising Executive (CFRE), Certified Public Accountant (CPA), Partner in the Alliance for Board Effectiveness, BoardSource-trained governance consultant, Sarkeys Foundation-approved retreat facilitator, and serves as an adjunct consultant for the Oklahoma Center for Nonprofits.  Kent has earned the Association of Fundraising Professionals' Master Trainer designation.

The success of Kent’s first book, Asking About Asking, spawned the 2012 creation of the Institute for Conversational Fundraising™ with the sole mission of “Equipping leaders to dramatically transform their fundraising results.”

Ellen Bristol Ellen Bristol
A classic late-bloomer, Ellen Bristol spent the first twenty years of her career selling zillion-dollar computer systems. Only after she launched Bristol Strategy Group in 1995 did she discover her true calling: building organizational capacity with a focus on the capacity of the revenue-generating function.  Since that big “aha!” moment, she has become a true performance-management geek and a nut for metrics.

Ellen started her consulting practice thinking she would consult with individual nonprofits and small businesses, but soon found herself building methodologies, conducting research studies, and writing books on her work. Today she is the proud developer of Fundraising the SMART Way™, a fundraising practice combining research, technology and innovative management practices, to bring about predictable, consistent income growth. Her research project, the Leaky Bucket Assessment for Effective Fundraising, is the largest popular study of fundraising-staff productivity. She has written several books and many articles, white papers and benchmarking studies on fundraising productivity.

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The FPC Conference is sponsored by the
Fundraising and Philanthropy Communication Certificate
University of Iowa School of Journalism and Mass Communication

Registration is handled by The University of Iowa Center for Conferences.
If you have questions, please call 800-551-9029 or email

CFRE Points
The Fundraising and Philanthropy Communication Conference has been approved for 4.5 possible CFRE points. We will provide a point tracking sheet at the conference, but you can also download it here(Word docx).

This program has been approved for .45 CEUs for 4.5 contact hours for attendance on March 31, 2017. An additional $10 fee is required. You will receive a certificate after the conference. General CEUs may be purchased online with your registration or purchased onsite.

Getting to Iowa City: 
Iowa City, Iowa is on Interstate 80, about 60 miles from the Iowa-Illinois border at the Mississippi River. We are about 5 hours drive from St. Louis and Minneapolis-St. Paul, about 4 from Chicago. Megabus and other bus services are available from Chicago and Des Moines.The closest and most convenient airport is the Eastern Iowa Airport (airport code: CID) located in Cedar Rapids, Iowa, about 30 minutes north of Iowa City. From there it is possible to rent a car or to get limo or shuttle service to Iowa City. The Airport Shuttle costs $70 round trip from the airport to Iowa City. A taxi from Marco's Taxi is $40.25 each way. Both the shuttle and taxi require advance scheduling. It is also possible to fly into Moline, IL (airport code: MLI) or Des Moines, IA (airport code: DSM), each +/-1.5 hours drive from Iowa City on I-80. There is Megabus service from Des Moines. From Moline it’s easiest to rent a car.

The conference will be held at the Sheraton, where hotel rooms are available. Iowa City also has a variety of other hotels available.

Parking for the conference is available at the Dubuque Street Ramp located next to the Sheraton. Here is a map of downtown Iowa City displaying the Dubuque Street Ramp and other public ramps.


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