Kajsa Dalrymple

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Kajsa Dalrymple
Associate Professor
Graduate Director
W339 AJB
Office Hours:
Fall 2020: Tuesdays 11 am-2 pm via Zoom
PhD 2011, University of Wisconsin-Madison

What is Kajsa’s story? 

Kajsa studies the power of influence within social networks. Her research looks at how media can help mobilize influential members of a social network to encourage positive social change. She has a particular interest in environmental communication and water sustainability. Kajsa’s current research project focuses on how different types of interactive media (e.g., maps, apps, etc.) can stimulate more sustainable agricultural practices.

Kajsa has worked closely with both state governmental agencies and Extension efforts to help facilitate campaign development and better understand the behavioral impact of social marketing campaigns.

Kajsa is the faculty advisor of the Journalism Living Learning Community and the SJMC Graduate Student Association. She is the also director of the SJMC Moeller Media Research Lab. Kajsa is a faculty associate of the University of Iowa Water Sustainability Initiative and an assistant research scientist at IIHR-Hydroscience and Engineering.  


  • JMC:1100 Media Uses and Effects
  • JMC:3185 Social Media Marketing
  • JMC:3185 Risk Communication
  • JMC:5300 Foundations of Strategic Communication
  • JMC:6800 Risk Communication


Dalrymple, K.E. & Young, R. (in press). The Promise of Participatory Media: Identifying the potential roles of influential content generators in prosocial strategic communication. Strategic Communication: New Agendas in Communication. New York, Routledge.

Bode, L. & Dalrymple, K.E. (2014). Politics in 140 Characters or Less: Campaign Communication, Network Interaction, and Political Participation on Twitter. Journal of Political Marketing. Doi:10.1080/15377857.2014.959686

Dalrymple, K.E. (2014). Mass media and opinion leaders: Promoting environmental behaviors. In C. Herve-Bazin (Ed.), Water communication: Analysis of strategies and campaigns from the water sector. London, UK: International Water Association Publishing.

Dalrymple, K.E., Shaw, B.R., & Brossard, D. (2013). Following the Leader: Using Opinion Leaders in Environmental Strategic Communication. Journal of Society and Natural Resources, 26(12), 1438-1453. doi: 10.1080/08941920.2013.820812

Edgerly, S., Vraga, E.K., Dalrymple, K.E., Fung, T. & Macafee, T. (2013). Directing the dialogue: The relationship between YouTube videos and the comments they spur. Journal of Information Technology and Politics, 10(3), 276-292. doi: 10.1080/19331681.2013.794120

Ladwig, P., Dalrymple, K. E., Brossard, D., Scheufele, D. A., & Xenos, M.A. (2012). Perceived familiarity or factual knowledge? Comparing operationalizations of scientific understanding. Journal of Science and Public Policy. doi: 10.1093/scipol/scs048

Shaw, B.R., Dalrymple, K.E., & Brossard, D. (2012). Factors associated with behavioral compliance to prevent the spread of aquatic invasive species. Journal of Extension, 50(2). http://www.joe.org/joe/2012april/a9.php

Becker, A.B., Dalrymple, K.E., Brossard, D., Scheufele, D.A., & Gunther, A.C. (2010). Getting citizens involved: How controversial policy debates stimulate issue participation during a political campaign. The International Journal of Public Opinion Research, 22(2), 181-203. doi: 10.1093/ijpor/edp047

Dalrymple, K.E. & Scheufele, D.A. (2010). Public Understanding of Nanotechnology. In D. Guston (Ed.), Encyclopedia of nanoscience and society, Thousand Oaks, CA: Sage Publications. 

Scheufele, D.A. & Dalrymple, K.E. (2010). Public Attitudes Toward Nanotechnology. In D. Guston (Ed.), Encyclopedia of nanoscience and society, Thousand Oaks, CA: Sage Publications. 

Binder, A. R., Dalrymple, K. E., Brossard, D., Scheufele, D. A. (2009). The soul of a polarized democracy: Talk, media, and attitude extremity during the 2004 Presidential Election. Communication Research, (36), 4, 315-340. doi: 10.1177/0093650209333023

Scheufele, D. A., Corley, E. A., Shih, T., Dalrymple, K. E., & Ho, S. S. (2009). Religious beliefs and public attitudes to nanotechnology in Europe and the US. Nature Nanotechnology, 4, 91-94. doi:10.1038/nnano.2008.361

Dalrymple, K.E. & Scheufele, D.A. (2007). Finally informing the electorate? How the Internet got people thinking about presidential politics in 2004. The Harvard International Journal of Press Politics (12), 3, 96-111. doi: 10.1177/1081180X07302881



Co-PI, National Science Foundation, “Decision Processes, Climate Change, and Water Resources in the Agricultural Midwest,” 2014-2017

Co-PI, Roy J. Carver Charitable Trust, “Iowa Water Quality Information System (Iowa WQIS),” 2015-2018


First-year Student Champion, University of Iowa, December 2014

Outstanding Graduate Student Mentor Award, Graduate Student Association, School of Journalism and Mass Communication, University of Iowa, 2014

First-year Student Champion, University of Iowa, December 2013

Top 10 Finalist, 2013 NSF International Science & Engineering Visualization Challenge, “From Cows to Crayfish: A focus on America's largest ecological transportation system”, February 2013