Arthur Asa Berger

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Hall of Fame

MA (1956); Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught from 1965 to 2003. Berger has published more than 60 books on the mass media, popular culture, humor, tourism and everyday life. Among his books are Media Analysis Technique, Media & Society Seeing is Believing: An Introduction to Visual Communication, Ads, Fads And Consumer Culture, Media and Communication Research Methods, the Art of Comedy Writing, Shop 'Til You Drop: Consumer Behavior and American Culture, and Vietnam Tourism