Students entering the major fall 2016 or after

You are here

Master of Arts - Strategic Communication degree requirements

Core Courses (all 3 s.h.)

JMC:5300 Foundations of Strategic Communication
JMC:5400 Strategic Communication Writing
JMC:5240 Digital Strategic Communication
JMC:5235 Strategic Communications Research
Capstone Project in Strategic Communication

(above classes all mandatory)

Total core course hours: 15

Students must also complete 15 hours of elective work.  Students will take most of these electives from the following list of SJMC courses.  However, students may take one or more of their elective courses outside the program.  Contact Program Director Rachelle Biderman ( for more information about elective courses outside the program

SJMC electives include the following (all 3 s.h.):

JMC:5200 Topics in Strategic Communication
JMC:5237 Financial and Budget Fundamentals for Communicators
JMC:5238 Strategic Communication Campaigns
JMC:5243 Copywriting for Strategic Communication
JMC:5248 Strategic Political Communication
JMC:5266 Risk Communication
JMC:5267 Strategic Health Care Communication
JMC:5268 Strategic Planning for the Communication Professional
JMC:5269 Media Management for Strategic Commmunication
JMC:5270 Leadership Communication
JMC:5285 Strategic Communication Externship

Total elective course hours: 15 

Minimum Required course hours for degree: 30

Description of Program Elements

The five core courses required of all students provide a conceptual foundation for strategic communication. They include: JMC:5300—Foundations of Strategic Communication; JMC:5400—Strategic Communication Writing; JMC:5240—Digital Strategic Communication and JMC:5235—Strategic Communications Research. The final core requirement, JMC:5950-Capstone Project in Strategic Communication, allows students to workshop their final projects, meets during the spring semester only. 

To complete the degree program, students must also take five 3-s.h. electives. In addition to choosing among the electives offered within this program, students may take as many as two courses at the University of Iowa at the 3000-level or above in either on-line or traditional formats. Additionally, students may transfer two 3-s.h. courses at comparable levels from other, accredited universities with the approval of the program director. Electives allow students to sample courses outside their areas of concentration, recognizing that those employed as professional communicators in a specialized field might want to explore some of the more general (i.e., non-topic specific) courses. The combination of the foundation provided by the required courses and the flexibility afforded by the electives should enhance the value of the program for a wide range of professionals within the communications field.