Fans First

Add relevant industry experience to your resume!

Here is your opportunity to work with University of Iowa Athletics while you earn credit toward your Sport and Recreation Management degree, Event Management Certificate or add a unique elective. Students in ALL MAJORS and ALL YEARS are encouraged to apply by sending resume and cover letter to Anna Jensen, Apply today! 

Read student accounts and see photos from previous semesters

Customer service is the focus of coursework. Learn how it impacts the game day experience and satisfaction for ticket holders.

Capstone project work will include providing feedback and suggestions for improvement for future events hosted by Iowa Athletics. They have already implemented some ideas from past semesters.

Demonstrate what you’ve learned and practice world-class service while supporting your team and university.  

Impact fans’ experiences and increase their affinity for their team.

Learn transferable skills for every career in sports and beyond. 

Build your competitive advantage now!

  • 3 Semester Hours.
  • One, weekly in-class operations meeting. 
  • Learn in a fast-paced, evolving environment.
  • Hands-on experience being on the front lines of a B1G athletic department.
  • Interact with athletes, fans and visitors on game days!
  • Fall semester involves work with football, volleyball, basketball, wrestling and special events. 
  • Spring semester involves work with basketball, wrestling, gymnastics, baseball, softball, track & field and special events.
  • Behind the scenes access, tours and experiences.
  • Official apparel provided.

The Fall 2022 cohort will work ALL home football games (Sept 3, 10, 17; Oct 1, 29; Nov 12, 25), select volleyball games, early season men's and women's basketball, wrestling and other events as opportunities arise.  

Spring 2022 cohort is currently working with track and field, baseball, softball, basketball and wrestling throughout the course of the semester. In addition to working with Iowa Athletics, students will have the option to experience events at Xtream Arena. Events will include Disney on Ice, music concerts, Iowa Heartlanders Hockey and more. This cohort of students will also plan and execute their own event during the semester. 

To apply, submit a resume and cover letter indicating your interest, what you believe you bring to the course and how it aligns with your career aspirations. An invitation to participate in the course is competitive and based upon application materials including a resume and cover letter. All areas are taken into consideration including but not limited to student interest in event management or operations, previous experience and classroom performance, demonstrated by GPA, engagement in the sport community as demonstrated through volunteer work and/or participation in the SRM Club, a demonstrated responsibility to professional behavior both in and out of the classroom. Additionally, a student's UI behavioral / misconduct record may be subject to review prior to offers being extended. 

What former students have said about the Fans First Course:
“I thought I was already pretty good at customer service but I fully believe my customer service skills have improved tremendously from where they were.” 

“I am much more comfortable talking to strangers. Knowing that I have helped someone have a better experience makes me feel great! It’s actually pretty fun!”

“I had no idea so much went into pulling off a great game day atmosphere. It has been eye-opening.”

“The course has exceeded my expectations. Very organized and the instructor makes sure we are prepared for anything.”

"I loved this practicum. I thought it was really helpful for my future career in the sports field."

"I would repeat this class again if I could!"

"This class is the best option for anyone wanting to go into event management or are even considering it. The hands on aspect and working all the sporting events is super helpful and a really fun time. It gives you such a different perspective of gamedays. I highly encourage anyone in the SRM program to take this course."

Apply today! Send resume and cover letter to Anna Jensen,