UISRM Competes in 2019 NSF Case Cup

Case Cup Logo

Each year, hundreds of sport business professionals gather to network and learn in four core areas: sponsorship sales and partner activation, marketing and fan engagement, ticket sales and service, and business development. This gathering takes place at the National Sports Forum (NSF) which moves to a different professional sports city each year. The 24th edition of NSF took place in Las Vegas from February 10-12, 2019.

Prior to NSF, the event invites twelve elite sport business graduate programs to compete in the NSF Case Cup Competition. Previous winning teams from Ohio University and the University of Oregon were once again included in the 2019 competition. However, 2019 marked the first Case Cup in which the University of Iowa competed against Ohio, Oregon, and nine other institutions.

After receiving the case on Saturday, February 9, the UISRM team of Crew Keller, Austin Weaver, Camden Palmisano, and Diana Dovenspike researched, collaborated, and created solutions in a 24-hour period. At the conclusion of their presentation the morning of Sunday, February 10, the team was able to attend NSF alongside sport business professionals. Participation in the Case Cup is the only avenue for students to attend NSF.

Hear from Crew, Austin, Camden, and Diana about the competition and their experience at NSF. Thank you to the University of Iowa's College of Liberal Arts and Sciences, Department of Health and Human Physiology, and Sport and Recreation Management program for supporting the UISRM team.

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