Shelly’s areas of expertise include health campaigns, risk communication, and persuasion. She has worked on a range of health topics focusing on how to adopt new, or reinforce existing health attitudes and behaviors using innovative, theory- and data-driven communication research. She has developed and/or evaluated numerous health campaigns for different audiences (e.g., college students, young adults, rural populations, and minority populations) on a range of topics, such as binge drinking prevention, unintended pregnancy prevention, occasional smoking prevention, colorectal cancer screening, smoking cessation, and hazing. She teaches graduate courses in health communication, health campaigns, and persuasion and health.
She is an associate professor in the Department of Community and Behavioral Health as well as the Department of Communication Studies. She is also the director of the Center for Health Communication and Social Marketing.