Careers in Sport Studies

The Sport Studies major builds and fosters a set of skills highly valued by employers. The major stresses critical thinking, problem solving, independent thinking, as well as written and oral language skills. According to a recent Wall Street Journal survey, most employers recognize and value these abilities.

In addition to the core courses that develop these foundations, the major also requires that students complete a 15-credit hour secondary area of interest. This is an opportunity for students to shape the degree with their specific interests and career goals in mind. A strong working relationship with the School of Journalism and Mass Communication allows many students to prepare for careers in sport media. Courses on reporting and writing, multimedia storytelling, and television production, and new media keep students at the forefront of a fast-changing industry. The Tippie School of Business’s Certificate in Entrepreneurial Management provides training for careers in sports business, sports law, and community organizations. Students can also prepare for a career in coaching by pursuing the Coaching Authorization program. The Pomerantz Career Center provides guidance for securing internships, which may count as credit towards completion of the secondary area of interest.

Sport Studies graduates have pursued careers as broadcasters, producers, researchers, and writers. Others work for sports organizations and athletic departments as media relations professionals, or help to direct sports marketing campaigns. Some work for community organizations, teach and coach, or conduct research in for-profit and non-profit settings. Recent graduates have gone on to work for organizations such as ESPN, the Boston Globe, and the University of Northern Iowa.