David Asa Schwartz

David Schwartz
Graduate Student
Research Assistant
Phone: 
319-335-3965
Office: 
E341 AJB

Research interests: Journalism studies; sociology of digital news; sports media

EDUCATIONAL HISTORY

Ph.D. candidate—Mass Communication. University of Iowa. Advisor: Daniel Berkowitz, Ph.D.
M.S.—Journalism and news administration. Northwestern University. 1998.
B.A.—Journalism and mass communication. University of Iowa. 1997.

SCHOLARSHIP

Refereed journal publications

Berkowitz, D., & Schwartz, D. A. (2015). Miley, CNN and The Onion: When fake news becomes realer than real. Journalism Practice, (ahead-of-print), 1-17.

Non-refereed publications in refereed journals

Schwartz, D. A. (2015). Film Review: The Battered Bastards of Baseball (2014). Journal of Sport History (accepted for publication, 2015).
Schwartz, D.  A. (2014). The Future of Political Economy of Media: A Conversation With Dr. Robert W. McChesney. Journal of Communication Inquiry38(3), 173-183.

ACADEMIC AWARDS

Murray Fellowship—Fall 2015. University of Iowa School of Journalism and Mass Communication
Murray Fellowship—Fall 2014. University of Iowa School of Journalism and Mass Communication
Murray Fellowship—Fall 2013. University of Iowa School of Journalism and Mass Communication
Murray Fellowship—Fall 2012. University of Iowa School of Journalism and Mass Communication

GRANT WRITING HISTORY

$29,500—May 2015. From University of Iowa Chief Diversity Office, to provide funding for the Iowa Summer Journalism Workshops and Academies. Awarded.
$32,000—February 2014. From University of Iowa Chief Diversity Office, to provide funding for the Iowa Summer Journalism Workshops and Academies. Awarded.
$32,000—February 2013. From University of Iowa Chief Diversity Office, to provide funding for the Iowa Summer Journalism Workshops and Academies. Awarded.
$37,500—February 2012. From University of Iowa Chief Diversity Office, to provide funding for the Iowa Summer Journalism Workshops and Academies. Awarded.
$41,800—February 2011. From University of Iowa Chief Diversity Office, to provide funding for the Iowa Summer Journalism Workshops and Academies. Awarded.
$41,800—February 2010. From University of Iowa Chief Diversity Office, to provide funding for the Iowa Summer Journalism Workshops and Academies. Awarded.
$41,800—February 2009. From University of Iowa Chief Diversity Office, to provide funding for the Iowa Summer Journalism Workshops and Academies. Awarded.
$41,800—February 2008. From University of Iowa Chief Diversity Office, to provide funding for the Iowa Summer Journalism Workshops and Academies. Awarded.

RESEARCH

Refereed conference presentations

Schwartz, D. A. & Berkowitz, D. (2015). “The Best Minute and a Half of Audio”: Boundary Disputes, Colliding Media Genres, and the Palin Family Brawl. Association for Education in Journalism and Mass Communication (AEJMC) annual conference (paper accepted), Cultural and Critical Studies Division, San Francisco

Schwartz, D. A. (2015). Soccer as Un-American Activity: Sportswriters Inscribing American Exceptionalism on the World’s Game. Association for Education in Journalism and Mass Communication (AEJMC) annual conference (paper accepted), Sports and Communication interest group, San Francisco

Schwartz, D. A. (2015). What is Sports Journalism? Boundary Work Performed in the Digital Counter-Public Sphere. International Communication Association (ICA) (paper accepted), Sports Communication Division, Puerto Rico

Schwartz, D. A. (2014). Personal Memory and the Formation of Journalistic Authority: Scholastic Media Coverage of Sandy Hook. Association for Education in Journalism and Mass Communication (AEJMC) annual conference, Scholastic Media Division, Montreal, Canada

Berkowitz, D. & Schwartz, D. A. (2014). Miley, CNN and The Onion: When Fake News Becomes Realer Than Real. Association for Education in Journalism and Mass Communication (AEJMC) annual conference, Cultural and Critical Studies Division, Montreal, Canada

Schwartz, D. A. (2014). “Final Resting Place:” ESPN and Big Ten Network Narrative-Mythmaking Tension Around Joe Paterno’s Statue. International Association for Communication and Sport (IACS) annual conference, New York City

ACADEMIC POSITIONS

Research assistant—Fall 2012-present. University of Iowa School of Journalism and Mass Comm
Description: Serve as editor-in-chief for the department’s external communication, including an annual magazine with 9,000 circulation and newsletters.

Project assistant—Summer 2013-present. University of Iowa Office of the Vice President for Research
Description: Assist in the media training of university faculty to help them be able to present their research succinctly and accurately to all forms of journalists. Training begins with a pre-interview to break down strengths and weaknesses. Later, all trainers and participating faculty meet as a group to discuss strategies and techniques of media presentation. From there, I split off with individual faculty to work on their messages. Training concludes with faculty filming messages about their work that will be included on their university faculty websites.

Project assistant—Summer 2013. University of Iowa Graduate College
Description: Provided journalism-themed multimedia content focused on the research of graduate students for the relaunched website of the graduate college. Consulted with department on the upgrading of their audio, visual, and digital equipment.

COURSES DEVELOPED AND TAUGHT

Sports Media Survey—Summer 2014; Fall 2011
Course #: 019:169:001
Course description: Students will survey current and recent storylines in sports media. They will examine the rise, fall and rise of LeBron James; the media’s handling of Michael Jordan; coverage of Danica Patrick; and Hawkeye football in the digital age. In this reading-intensive course, students will be introduced to the work of sports media's past and present greats (and not so greats). Students will engage in discussions and cordially debate current events in sports and sports media, as well as topics such as anonymous sources; the differences between covering college, professional and high school athletics; and online sports media, including blogs and social media

Sports and Entertainment Blogging—Summer 2013
Course #: 019:120:002
Course description: In 2013, sports are entertainment. The motives of public who consume sports and/or entertainment run parallel: escapism, distraction, appreciation, and identity. This production- and reading-intensive course will explore the successful methods of sports and entertainment blogging – celebrity, movies, TV, music and, of course, sports. Students will learn how the many tools at their disposal work together to create an escapist experience for online users. We also will discuss the business end of blogging, from funding your site to monetizing it.

Blogging and Entrepreneurial Opportunities in Sports Media—Summer 2012
Course #: 019:169:003
Course description: Students will take advantage of Internet technologies to identify entrepreneurial opportunities within sports media and communication. They will explore the successes and failures of current and recent attempts within sports media innovation. And students will learn to use blogging as a professional tool to build community and develop a brand.

Media Writing—Spring 2012; Spring 2011
Course #: 019:169:EXW
Course description: In this online course taught through a virtual classroom, students will learn the basics of writing for media and business publications in print and online. You will be introduced to the basics of writing articles for news sites and magazines, of writing press releases and marketing pieces, of writing for business-to-business publications, and of creating and maintaining a viable blog. This practice and survey course helps introduce students to writing within booming mass communications industries, from the media to marketing and strategic communications.

Specialized Reporting and Writing: Sports Writing—Spring 2012; Fall 2011; Fall 2010; Fall 2009; Summer 2009; Spring 2009; Fall 2008
Course #: 019:120:003
Course description: This writing-intensive course helps students focus their skills by exploring sports writing, social networking and self-marketing online and in print. Using different story forms –web, magazine, narrative, blogs, deadline, Q&As – students will learn how to write human-interest and socially significant stories, embrace the freedom and responsibilities of web journalism, and survive in a genre increasingly driven by rapid interaction with its audience. Students will survey all storylines of modern sports communications, including sports business, sports and crime, sports marketing, the evolution of nationally driven stories, and sports celebrity as cultural phenomenon. You will be critiqued by the instructor and each other.

Advanced Digital Media Workshop—Spring 2011
Course #: 019:173:003
Course description: Students will work in teams to plan and launch multimedia sports websites. They will learn about podcasting, content management systems and the basics of viral sports marketing. Students will write for the web, produce slideshows and embrace search engine optimization (SEO). The course will be heavy on professional speakers from the world of sports media, including ESPN, Yahoo! Sports, and college sports information departments.  The course requires no previous technical skills.

Other Contributions to Instructional Programs

Guest lecturer in Writing for Sport and Recreation Managers—Spring 2015
Lecture description: Survey of the relationship between sport media and users, and the growth of user-generated content.
Guest lecturer in Health Policy Analysis—Spring 2015
Lecture description: Discussion on the sociology of newswork and journalism. Instructed graduate students on how to work with and around professional media.
Guest lecturer in Sport, Scandal, and Strategic Communication in Media Culture—Fall 2014
Lecture description: Presented research on Penn State University scandal and led Q&A with undergraduates.
Guest lecturer in Sport, Scandal, and Strategic Communication in Media Culture—Fall 2013
Lecture description: Presented research on Penn State University scandal and led Q&A with undergraduates.
Guest lecturer in Specialized Reporting and Writing: Sports Writing—Fall 2012
Lecture description: Differences in beat coverage between professional, college, and prep sports. How to gather sources on a professional beat.
Independent study coordinator: Survey of Multimedia Platforms in Secondary Education—Spring 2010
Course description: I oversaw a graduate student’s independent project of developing a manual for high school journalism teachers looking to take migrate their publications to an online platform.

TECH SKILLS

iOS app design—Swift programming code
Video production—iMovie; Final Cut
Graphic design—Adobe suite (InDesign; Photoshop; some Illustrator)
Content management systems—Wordpress; Drupal; Joomla; Squarespace
Word processing and data—Microsoft suite (Word; Excel; PowerPoint)
Coding—HTML and CSS (intermediate experience only)

SERVICE TO THE PROFESSION

Journal of Communication Inquiry, Advisory Board—2015-16
International Association for Communication and Sport, conference submission reviewer—Fall 2014
New Books in Journalism podcast host: Conversations with authors discussing and promoting their academic books in journalism, communication, and media—January 2013-July 2014 (18 episodes, citations below):

Schwartz, D. A. (2014, July 1). Interview with Robert E. Gutsche Jr.: “A Transplanted Chicago: Race, Place and the Press in Iowa City.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2014/07/01/robert-e-gutsche-jr-a-transpl...

Schwartz, D. A. (2014, April 4). Interview with Travis Vogan: “Keepers of the Flame: NFL Films and the Rise of Sports Media.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2014/04/04/travis-vogan-keepers-of-the-f...

Schwartz, D. A. (2014, March 6). Interview with Erika King: “Obama, the Media, and Framing the U.S. Exit From Iraq and Afghanistan.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2014/03/06/erika-g-king-obama-the-media-...

Schwartz, D. A. (2014, February 17). Interview with Matthew Cecil: “Hoover’s FBI and the Fourth Estate: The Campaign to Control the Press and the Bureau’s Image.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2014/02/17/matthew-cecil-hoovers-fbi-and...

Schwartz, D. A. (2014, February 8). Interview with Joseph Uscinski: “The People’s News: Media, Politics, and the Demands of Capitalism.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2014/02/08/joseph-uscinski-the-peoples-n...

Schwartz, D. A. (2013, November 16). Interview with Ethan Thompson and Jason Mittell: “How to Watch Television.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2013/11/16/ethan-thompson-and-jason-mitt...

Schwartz, D. A. (2013, October 13). Interview with Thomas Patterson: “Informing the News: The Need for Knowledge-Based Journalism.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2013/10/13/thomas-e-patterson-informing-...

Schwartz, D. A. (2013, September 27). Interview with George Brock: “Out of Print: Newspapers, Journalism and the Business of News in the Digital Age.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2013/09/27/george-brock-out-of-print-new...

Schwartz, D. A. (2013, July 31). Interview with Eric Simons: “The Secret Lives of Sports Fans: The Science of Sports Obsession.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2013/07/31/eric-simons-the-secret-lives-...

Schwartz, D. A. (2013, July 22). Interview with Brian Michael Goss: “Rebooting the Herman & Chomsky Propaganda Model in the Twenty-First Century.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2013/07/22/brian-michael-goss-rebooting-...

Schwartz, D. A. (2013, June 27). Interview with Gretchen Soderlund: “Sex Trafficking, Scandal, and the Transformation of Journalism: 1885-1917.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2013/06/27/gretchen-soderlund-sex-traffi...

Schwartz, D. A. (2013, May 29). Interview with Dan Kennedy: “The Wired City: Reimagining Journalism and Civic Life in the Post-Newspaper Age.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2013/05/29/dan-kennedy-the-wired-city-re...

Schwartz, D. A. (2013, April 19). Interview with John Bloom: “There You Have It: The Life, Legacy, and Legend of Howard Cosell.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2013/04/19/john-bloom-there-you-have-it-...

Schwartz, D. A. (2013, April 4). Interview with Robert W. McChesney: “Digital Disconnect: How Capitalism is Turning the Internet Against Democracy.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2013/04/04/robert-w-mcchesney-digital-di...

Schwartz, D. A. (2013, March 9). Interview with Henry Jenkins and Sam Ford: “Spreadable Media: Creating Value and Meaning in a Networked Culture.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2013/03/09/henry-jenkins-sam-ford-joshua...

Schwartz, D. A. (2013, March 3). Interview with C.W. Anderson: “Rebuilding the News: Metropolitan Journalism in the Digital Age.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2013/03/03/c-w-anderson-rebuilding-the-n...

Schwartz, D. A. (2013, February 13). Interview with Eric Deggans: “Race-Baiter: How the Media Wields Dangerous Words to Divide a Nation.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2013/02/13/eric-deggans-race-baiter-how-...

Schwartz, D. A. (2013, January 29). Interview with Mark Deuze: “Media Life.” New Books in Journalism podcast. Retrieved from: http://newbooksinjournalism.com/2013/01/29/mark-deuze-media-life-polity-...

SERVICE TO THE DEPARTMENT

Search committee member for new faculty hire, University of Iowa School of Journalism and Mass Communication—Spring 2012
Description: Vetted candidates for presentation to voting faculty within the School.

SERVICE TO THE COMMUNITY

Discussion co-leader, FilmScene non-profit movie house—Fall 2014
Description: Led post-screening discussion of Penn State University documentary “Happy Valley,” with Professor Travis Vogan. Discussion included local community members.
Guest lecturer, Oaknoll Adult Retirement Community—Spring 2014
Description: Lectured on the history and current state of journalism in the State of Iowa. Led discussion and Q&A with local residents.
Presenter, Family, Career and Community Leaders of America (Des Moines chapter)—Fall 2011
Description: Met with Iowa high school students and presented the topic, “Media, Communication, and Technology: Finding Success and Protecting Yourself.”
Presenter, University of Iowa Labor Center—Spring 2011
Description: Met with union representatives from across the state to discuss the importance of media relations. Presented the topic, “Taking Control of Your Media Image.”
Guest lecturer, Oaknoll Adult Retirement Community—Fall 2009
Description: Discussed the effect of emerging technologies on the profession of journalism. Led discussion and Q&A with local residents.

ACADEMIC MEMBERSHIPS

Association for Education in Journalism and Mass Communication—2012-present
International Communication Association—2015-present
North American Society for Sport History—2014-present

PROFESSIONAL WORK EXPERIENCE

Hawkeye Nation, LLC—August 2014-present
Columnist: Write and report weekly commentary for media company that focuses its coverage on University of Iowa athletics

The University of Iowa, Iowa City, IA—August 2007-present
Executive Director: University of Iowa Summer Journalism Workshops; Summer Journalism Academies; and Iowa High School Press Association (2007-2012)

Shaw Suburban Media, Chicago, IL—January 2007-August 2007
Managing Editor for News and Photography

  • Oversaw the news and photo departments of two daily newsrooms and a total staff of 60

  • Engaged 24-hour news cycle with two Websites, both of which featured daily original multimedia content to complement print editions

Northwest News Group, Chicago, IL—July 2004-January 2007
Group Sports Editor

  • Overseeing a staff of about 30, plus freelancers, I led production on two daily sections and three multimedia Websites

  • Engaged in long-term planning and implementation of daily articles and special projects

  • Owned a strong working knowledge of editing skills, grammar, AP style

  • Managed an annual budget nearing $500,000

Erikson Institute, A Graduate School in Child Development, Chicago, IL—May 2003-July 2004
Associate Director of Communications

  • Coordinated all media relations, from strategic planning to delivery

  • Produced internal, external and online communications and publications, including speechwriting

  • Interacted with faculty on matters of research, development and community outreach

  • Maintained a working knowledge of local and federal education policy

  • Assisted in large-scale event planning

Northwest Herald, Crystal Lake, IL
Assistant Sports Editor—June 2001-May 2003

  • Planned and organized the section’s Sunday takeout pieces from inception to publication

  • Assisted the sports editor in management of 10 full-time and several part-time personnel

  • Edited copy and laid out pages

  • Helped plan coverage within our daily section

Sports writer—June 1999-June 2001

  • Major League Baseball beat writer

  • College sports beat writer, covering Illinois, Northwestern, Notre Dame, DePaul and the Big Ten Conference office

The Sporting News magazine, St. Louis, MO—April 1999-June 1999
Copy editor

  • Edited material for weekly magazine, website, annuals and books

Chicago Tribune, Chicago, IL—January 1999-April 1999
Sports writing intern

  • Covered professional and college athletics

Medill News Service, Washington, D.C.—September 1998-December 1998
D.C. Correspondent

  • Covered the White House, Congress and Supreme Court for news publications in Nebraska and Iowa

The Washington Post, Washington, D.C.—September 1998-December 1998
Prep sports assistant

  • Assembled box scores and roundups on deadline for more than 100 high schools

Arizona Republic, Phoenix, AZ—May 1998-September 1998
Sports copy desk intern

  • Edited stories and wrote headlines and cutlines on deadline

Medill News Service, Chicago, IL—January 1998-March 1998
Business writer

  • Covered Chicago’s restaurant and food-chain industries for three Chicago-area newspapers

Windy City Sports magazine, Chicago, IL—January 1998-May 1998
Freelance writer and editor

  • Wrote feature articles on Chicago’s amateur athletes and helped edit the monthly magazine

The Dallas Morning News, Dallas, TX—May 1997-August 1997
Sports writing intern

  • Covered professional, college and prep athletics

PROFESSIONAL DEVELOPMENT

University of Chicago—2003
Description: Course in manuscript editing (Chicago Manual of Style)

NOTABLE PROFESSIONAL HONORS

  • Special recognition from the University of Iowa Division of Continuing Education for the Summer Workshops’ performance and endurance during the Iowa floods of 2008
  • Associated Press Sports Editors (APSE) Triple Crown, one of only nine nationally, 2006
  • Top 10 daily and Sunday sports sections in the country, APSE, 2005
  • Top 10 daily and Sunday sports sections in the country, APSE, 2004
  • First place in the nation for circulation class, Associated Press Sports Editors, news story, 2000
  • First place, Illinois Associated Press, enterprise writing, 2001